The Difference Between Home Staging And Interior Decorating

Contrary to what some people believe, a home staging business is nothing like being an interior decorating service. Interior decorators create rooms to the specifications of invidual owners or occupants. Many high-end contractors and architects will have an interior decorator they recommend and work with when building a custom home for a client or a corporate facility for a business. The designs the interior decorator proposes and eventually creates in the space reflect the themes of the home owner or for business, the company’s scheme. This is almost the opposite of what a professional home stager does.

The purpose of a home staging company is to create a neutral space so that potential buyers can envision their style and belongings in each room. The objective is to foster an appearance of uncluttered, functional and welcoming rooms in the home or business facility. When a realtor shows the property, potential buyers can visualize the space without unnecessary distractions. Home staging can be especially important in family dwellings that have recently been placed on the market for sale. Real estate professionals know from experience that staging will increase the odds of selling a property.

If a homeowner is unable or unwilling to properly prepare the home for sale, realtors will often hire a professional home staging company. A professional home stager will remove clutter, depersonalize the space and make the best use of each room. With the current state of the economy and the flat-lined level of property sales, home staging businesses are in big demand. Realtors count on home stagers to increase their odds of a purchase offer.

Developers will often hire home staging companies to stage model homes. Home stagers can advise the developer on color choices, floor, furniture and appliances. A staged model home will attract more buyers than a model home that is completely bare. Additionally, smaller contractors who buy and renovate older homes will turn to a home stager when it comes time to list the renovated property on the market.

When the real estate market is sluggish, the realtors who are still moving properties are often the ones who regularly utilize the services of a home staging business. Home staging can mean the difference between a home that sells quickly and one that sits on the market for months or years.

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